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DESIGN MANAGEMENT & STRATEGY

Portfolio Project - Mock Design Project

Air Force ROTC Mobile App

Throughout this course, I worked on a series of tasks typically part of a design manager’s job requirements and project development process. This portfolio consists of 10 design management deliverables over the course of three months.

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Summer 2020

Design
Design Management & Strategy: Projects
Laptop Work

I. PROJECT IDEA

I  composed an initial summary of my mock design project.  Includes objectives, problem, target audience, deliverables, tentative timeline & budget, competition, and client information.

II. CREATIVE BRIEF

Typically the creative brief is filled out by the client and returned to the design lead prior to the kick-off meeting, to be discussed in detail with the client. However for the purpose of this assignment, I (the design manager) created the brief for the "client."

III. KICK-OFF MEETING

For this component I assembled a kick-off meeting agenda (including interview questions), meeting notes, and a one-page statement about my impressions and learnings from the mock meeting.

Design Management & Strategy: Files

IV. PROJECT TIMELINE

I drafted a schedule based on the scope, deliverables, and timeline discussed in the kick-off meeting and detailed in the creative brief, using a template found in my research that is best suited for my project type (pdf available here)

Design Management & Strategy: Headliner
Design Management & Strategy: Pro Gallery
A Man and a Woman looking at a Design

VI. BUDGET

For this component, I determined costs per task, phase, and finally the overall project cost. This budget reflects a realistic, competitive cost as if the actual client for this mock project were to invest in the mobile app.

A Man and a Woman working together

V. TEAM REPORT

I prepared a report outlining the personnel needed to produce my mock project, prioritizing the skills, diversity and experience needed to organize an effective team structure. The personnel were selected from a list of provided candidates.  I included rationale behind the selection of each team member.

Design Management & Strategy: Past Events

VII. USER PERSONAS

I created mock personas of potential user types for my project. The personas represent a diverse group of customers with equally diverse needs from the proposed project. Also included is a persona report describing how each persona would react to my project design (full pdf available here)

Design Management & Strategy: Headliner
Design Management & Strategy: Pro Gallery

VIII. MOOD BOARDS

I searched multiple design resources to find design examples that would well as solutions to my project design needs. I considered three different creative directions for my project based on the project information gathered from my research, meeting notes, creative brief, personas, and client recommendations.

Design Management & Strategy: Portfolio

IX. FOCUS GROUP REPORT

I engineered an agenda, notes, and feedback on app features & functions, navigation, and design for a mock focus group session. I noted down comments, observations, key data points, and takeaways throughout the mock meeting.

Design Management & Strategy: Headliner

X. CLIENT PRESENTATION

In the final component, I re-iterated my design concept to the "client," justifying my work and our team's approach using a multi-media presentation. This specific client presentation is at the conclusion of one of our "pretend" focus group sessions with 10 cadets.

Client Presentation

Client Presentation

Client Presentation

Client Presentation

Client Presentation

Client Presentation

Client Presentation

Client Presentation

Client Presentation

Client Presentation

Client Presentation

Client Presentation

Client Presentation

Client Presentation

Client Presentation

Client Presentation

Client Presentation

Client Presentation

Client Presentation

Client Presentation

Client Presentation

Client Presentation

Client Presentation

Client Presentation

Design Management & Strategy: Portfolio

Pinterest Boards

For various components of this project, we were encouraged to conduct personal research and find inspiration to help shape and develop our portfolio pieces.  Please see the following for Pinterest links:                    https://pin.it/5N7Gv5i     |    https://pin.it/4FZzxQ9

Design Management & Strategy: Text

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